Your CNN account Log in to your CNN account Over the past year, the company has also been beefing up its digital capabilities by letting customers order through Facebook Messenger, adding a chat bot called “Pepper” to its app and more. In the third quarter of 2020, digital sales soared about 203% year-over-year and made up nearly one half of sales. The company is expanding its pickup options at a time when online orders are surging. About 70% of new restaurants will have a Chipotlane, according to the company. Just 128 restaurants have Chipotlanes out of roughly 2,700 overall, John Hartung, Chipotle’s chief financial officer, said during an analyst call in October. “So we started thinking about ways we could extend that experience to restaurants that don’t have the ability to have a Chipotlane.” The company decided to test out the program after seeing how much people liked its Chipotlanes - pick-up lanes for digital orders.Ĭustomer feedback on Chipotlanes has “been overwhelmingly positive,” said Garner. ChipotleĬhipotle started working on the curbside pickup pilot program about three months ago, Garner said. The move comes at a time when restaurants are focusing on enhancing their to-go options as pandemic-related restrictions continue to keep dining rooms closed or operating at limited capacity.Ĭhipotle is piloting a curbside pickup program in California. If all goes well, the service could start rolling out to other areas in a matter of weeks, said Curt Garner, the company’s chief technology officer. Restaurants in the pilot program are in in Cupertino, San Jose, Palo Alto and other cities. Customers will also be able to enter information about their car - like make, type and color - into the app.
(CMG)will bring the order out to the car. Once the order is confirmed, they’ll see a set of instructions: Go to the restaurant, park as close to it as possible, and click an “I’m here” button in the app. (CMG)app will see a “curbside pickup” option before they check out. Here’s how it works: Customers who order from participating restaurants through the Chipotle Chipotle is testing curbside pickup at 29 locations in California to give customers a way to get their tacos and burritos without having to go inside restaurants.
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