But the fact that you’re an ecommerce store makes things a bit more difficult. This can be a great source of local marketing for brick-and-mortar companies. With Yelp, you’ll set geotargeting for your ads, so the ads show to people within a certain radius of your store. In fact, restaurants only make up about 20 percent of the businesses on the platform. However, Yelp Ads still have lots of value in other ways, even for non-restaurants. But most people looking for businesses on Yelp don’t navigate away from the review site at all. For the few people who make it to a company website from Yelp, the bounce rate tends to be low. One thing first: if you’re hoping to get a lot more site traffic, Yelp Ads aren’t the way to go. Still, you’ll want to know if the cost is worth it before you make the investment. To be fair to them, Yelp recently transitioned to a shorter, no-term contract model, making it easier for companies to give Yelp Ads a try with minimal commitment. Better to focus your efforts on channels that are growing (and not support an extortion ring!).īut I digress-those Arabica beans are too strong this morning-you asked if the ads are worth it for a non-restaurant business. So, do you really want to invest in a platform that is in decline? As a small ecommerce store owner you have limited time and resources. Usually, when you have to go the courts to gain business advantage, that is the beginning of the end! Inside Yelp's 6-Year Grudge with Google.Google is also denying them traffic, giving preference to Google reviews in the search rankings. Yelp is in decline as more user reviews move to Google. Get a high pressure salesperson to call them and ask if they might perhaps "like to claim their business listing" (Translation: Buy some ads and we'll let you edit or even expunge the negative reviews) Find a local business with negative reviews (there have been rumors that some of their salespeople seed negative reviews but not sure how true these are).Ģ. The Harvard degrees may give them a veneer of legitimacy, but much of their business has been built using the following playbook:ġ. In reality they are little more than an extortion ring. They make money by selling ads against the business listings and reviews.
As you note, Yelp is primarily a review site for restaurants and local businesses.
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